Our Mission & Vision
We make people's lives better every day — naturally.
Burt's Bees is an "Earth Friendly, Natural Personal Care Company." We create natural, Earth-friendly personal care products formulated to help you maximize your well-being and that of the world around you.Naturally, we're nothing but the good stuff.
There are ingredients that you will never find in any Burt's Bees product. Things like petroleum, which is not a renewable resource and can be toxic. Sodium lauryl sulfate, which is a harsh, aggressive ingredient used in most cleansing products like shampoo. And when was the last time you saw a farmer growing propylene glycol? Rather than loading our products up with harsh chemicals or unnecessary fillers, we offer you only the good stuff.
We believe that in order to make the world a nicer place to live, we need to start at home. That's why we support, and are actively involved in, several community efforts.Our efforts range from social responsibility to sustainability to overall well-being and the list is growing.You can learn more about what actions we take to reach our goals and how these choices are benefiting our consumers and our community by reading more in our Corporate Social Responsibility (CSR) Reports to see how we continue to work harder every year for the Greater Good. After many years of pioneering sustainable practices and leading the Natural Personal Care industry, we intend to rigorously measure our progress and have set ambitious, quantitative goals to better assess our achievements and understand our challenges.
We believe natural products should be 100% natural.
We're proud that over half of our 150+ products are 100% natural and we’re working hard to meet our goal of 100% natural formulas for all our products. Plus, you will never find any Sulfates, Parabens, Phthalates or Petrochemicals in any Burt's Bees products.
We believe companies should be transparent.
Personal care and skin care products' manufacturers have the responsibility to fully disclose their ingredients so that consumers can make the most informed decisions. We list the percent natural on every product label. What's more, we strive to educate consumers — and the industry — about natural and keeping to the highest standards.We've worked hard to create products that are honest and authentic, just like us. They reflect the culture that really exists within our walls — not flashy or fancy, but highly dedicated to doing the right thing for our brand and our loyal consumers. Burt's Bees is a company that cares about its consumers, the environment and the community and, equally as important, we care about each other.