Tuesday, July 24, 2012

"Greenwashing"

By Adriana Chepiga
So you are doing your homework on becoming a more Eco-conscious consumer. As time progresses it seems to be easier to find "green  friendly" products on the shelves of our grocery stores. Many common household labels are beginning to make new claims while also revamping their labels for a more Eco -friendly appeal. However do not let such companies take you for a fool, while you find yourself spending extra cash on supposedly "green products". The term is called "greenwashing" essentially it is a new marketing scheme companies use to gain favor of the environmentally conscious consumer.
Last year there was a 73% increase in products bought claiming to be "green"however researchers found that at least 95% of these products had over stated the degree of their "green" label.
As a consumer where does that leave us? One of our options is not only resourceful but is also money saving. A clean home can be achieved with simple everyday products that attain the same results as any household cleaner. Such as vinegar, lemon and baking soda. Other options take some extra research on what household products we buy. Look for a legitimate Eco labels such as EcoLogo and Green Seal. A great reference was sinsofgreenwashing.org, a link is listed below.
References


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