By: Richard Dickey
Rupert Howes is a businessman who wanted to do something for the environment. Inspired by conservationists like David Attenborough (BBC), Howes created a foundation to help push for sustainable fisheries. The foundation, called the Marine Stewardship Council (MSC) certifies fisheries as having sustainable practices. If the fisheries are approved, they put a blue label on their packaging. This label guarantees that the fish being purchased were done so legally and within fishing limits.
It is actually possible to track a batch of fish from the boat that caught it, to the transportation, packaging, and eventually delivery to the store. Because of this transparency grocery stores only need to ask to see the seal and approval from the MSC and they can be assured the fish are ecologically safe to sell.
Additionally the label allows stores to charge slightly more for the fish. This charge comes with knowing you are purchasing something sustainable, a small price to pay when compared to eating something that could become extinct. This additional charge also makes its way down to the individual fisherman. This means that not only does the MSC label ensure safe and sustainable fishing practices were used, but that you are helping the livelihood of those who go further for the betterment of the ecology.
To help all you need to do is look for this label on fish you purchase. It's that simple. There are currently 500 MSC labeled products from 22 certified fisheries which are sold in 26 countries.
More information on the MSC can be found at their website: