After reviewing the blogs and available data, I, too, have been convinced that going completely vegetarian is a better sustainability decision than switching to eco-friendly cars. The question now remaining is how to make consumers want to change their minds and life-long habits to become vegetarians.
Howard Gardner in his book Changing Minds suggests that when an idea resonates or feels just right to an individual, she will not be in a hurry to look for other contradictory reasoning. It would be a waste of her time. Therefore, our group must make becoming a vegetarian seem natural, right and the only emotional life choice.
Perhaps one way to do this would be to personalize the animals to such an extent that eating them would seem disgusting and barbaric. “If it has a face, I don’t eat it” is a slogan that addresses the Resonance lever. Perhaps including adorable pictures of pets (dogs and cats) next to cows and sheep could make the statement that if you don’t eat one, why eat the other. The shock value, suggesting consuming Fido and Fluffy, is needed to overcome complacency and inertia.
By Shannon Vincent
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