As many know, greenwashing in something
that has been around for years and has captured many people into believing
false information. It is believed that two-thirds of consumers say that if
price and quality are equal, they are likely to switch to a brand or retailer
associated with a good cause. But can greenwashing actually help corporations
become more like they say? Here is a way for us to look at greenwashing from a
corporations view.
Some corporations may see
greenwashing as a way to actually become green. Greenwashing may cause corporations
who want to become green to actually do so. Getting called out on not doing
something you say may cause these businesses to actually change their ways. And
if they are able to become greener and please their clients, their business
will get a positive reputation.
To read more information on how
greenwashing might be seen as good for business look at:
awesome article very interesting on how much companies do control what they want to represent. They literally brainwash the customers w/ what image they want to represent, branding that image of the company.
ReplyDelete