Food assistance programs, particularly SNAP (or as many still call, it food stamps), are a lifeline for millions of Americans. However, despite its essential role in protecting the health of a large portion of the population, the program often finds itself in a sea of misconceptions and unearned stigma.
Since 2013, increases in SNAP usage are reaching beyond urban centers and into affluent suburbs. Economic downturns (like the Great Recession or the Covid-19 pandemic) it turns out, don't discriminate. However, while SNAP's demographics might be diversifying, old perceptions harder to shake off, and although this conversation is not a new one (as evidenced by articles from ten years ago) it remains a pervasive issue that beneficiaries must endure.
As recently as 2019, many recipients of SNAP benefits reported feeling marginalized and devalued by society, and facing assumptions that they are lazy, dependent, or taking advantage of the system. This stigmatization often manifests in public settings, like grocery stores, or even through interactions with officials administering the program. These negative interactions often lead to feelings of shame and humiliation among participants.
Creator: John Moore | Credit: Getty Images | Copyright: 2013 Getty Images
These negative feelings matter, and subtle shifts in framing can make significant differences. For example, by tweaking how rental assistance (a similarly stigmatized benefit) was described, interest in the program rose by 36%. It’s only about rebranding. It is also about addressing deeply entrenched stereotypes. The challenge here is very real: break past the societal norms that brand beneficiaries as "lazy" or "undeserving", presenting these programs as the essential lifelines they truly are. Even the term "food stamps" carries baggage. Although the program's official name changed to SNAP over a decade ago in an effort to shed its negative connotations, the older term is still used in discourse, a testament to the ingrained thought surrounding it.
Economic disparities are becoming increasingly pervasive and the conversation surrounding SNAP and similar programs needs a radical shift. Rather than seeing them through the lens of outdated prejudices, it's crucial to view these programs as reflections of our society's commitment to its most vulnerable members, a population that continues to grow year after year. The essence of SNAP isn't about handouts but about extending a helping-hand during tough times. As the demographics of beneficiaries expand, it's time the narrative finally evolves too, moving from judgment to understanding, and from stereotypes to solidarity.
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