According to a report
by the America Psychological Association there are 6 main obstacles that make
“going green” a challenge for people. They found that uncertainty, mistrust,
denial, undervaluing risks, lack of control and habit all make it difficult to change.
With all the information out there on the different reasons to promote
ecologically friendly habits, some people doubt that it really is a problem.
They can mistrust the government and scientists that show evidence of a serious
problem or deny that it was a problem caused by human, and therefore, think it
doesn’t need to be solved by humans. When people undervalue the risks of
environmental conditions by thinking it will worsen in 25 years and can be
dealt with then, but by then it will be too late. Individuals can make a
difference but the thinking that any single action will be too small to make a
change often keep people doing what they have always been doing without the
concern for the effect on the environment.
In relation to nuclear energy, many people are uncertain of
the risks in using nuclear energy and mistrust the information out there. The
ease of using nuclear energy makes it difficult to change. Locally, Portland
General Electric offers a solution by giving customers a choice of standard
nuclear energy or sustainable wind energy for just a few cents more. I can say
that putting a piece of paper in with my bill didn’t do much to make me want to
make the effort to change to wind energy even though I know it is the right
thing. However when they had a representative from the PGE walk around the
neighborhood and offer an easy way to change to wind energy I didn’t think
twice. The ease of being able to make a change definitely made a difference in
actually changing my behaviors and I think that in order to make a difference
it needs to be easy to make the correct choice.
-Cristina Coyne
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