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Friday, December 11, 2009

Starbucks' Mission for Environmental Awareness

“Going green” is not a new trend to our ever-growing consciousness, and the labeling of Green products is abundant. Large corporations are discovering the demand for conservation and sustainability techniques. One of these corporations is Starbucks.

For those who have yet to take a trip to the Starbucks website, or even to set foot in a store; there are not only Free Trade techniques applied by the chain, but also as early as 2007 Starbucks set out on a mission to conserve energy with the light bulbs used in their stores. It didn’t stop there however, as the company has increasingly paid more attention to sustainability.


Starbucks’ goals as of this fiscal year are as follows:
  • Fifty percent of the energy used in our company-owned stores will come from renewable sources by 2010
  • Reducing our greenhouse gas emissions by making our company-owned stores 25 percent more energy efficient by 2010


The full chart and listing of how Starbucks plans to better the Environment, take a stroll over to their website and browse how they’re helping and what their mission is overall: http://www.starbucks.com/SharedPlanet/environmentalInternal.aspx?story=energyConservation
-Jill Potter

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