Tuesday, July 19, 2016

Fashion Brands Launch Sustainable “Capsule Collections”

Some big fashion brands are making a breakthrough for change concerning the possibility for a more sustainable fashion industry by launching sustainable capsule collections. Capsule Collections were originally popularized by Donna Karan in the 1980s. The idea was to create a capsule wardrobe that features only the most essential or influential pieces from a collection. A capsule collection is essentially a condensed version of a designer’s vision, often limited edition, which transcends seasons and trends by being functional—read commercial. They often focus on construction and delivering key looks, without the styling and theatrics of a show. 

This week Piece & Co., a textile company that works with artisans worldwide, collaborates with retailer Shopbop to deliver a limited edition capsule collection featuring sustainable designs from fashion brands Diane Von Furstenberg, Veronica Beard, Mara Hoffman, and alice + olivia by Stacey Bendet. The Piece & Co. x Shopbop collection, comprised of seven styles ranging from dresses, blouses, and a short-suit ensemble, incorporates fabrics created responsibly by skilled artisans in the Tamil Nadu region of India, masters of the traditional dobby weaving technique. The mission of Piece & Co. is to create a more responsible fashion industry,” says Piece & Co. founder Kathleen Wright, “and it has been an honor to work with such talented designers, sourcing fabrics that make the most impact socially, and the least impact on our environment.”

Earlier this year, VETTA, a capsule collection, was launched two best friends, Cara Bartlett and Vanessa van Zyl, who sought out to create high-quality, eco-friendly fashion pieces that would simplify their wardrobes while not contributing to the wasteful, unethical fashion industry. Cara is also the blogger behind ethical fashion blog, Bien Faire.VETTA is a women’s capsule clothing collection that takes a “less is more” approach. Its five coordinating pieces can be mixed and matched to create 30 outfits. The designers are committed to using environmentally friendly fabrics in their designs that also look and feel great. (VETTA is pictured below)

These capsule collections have a lot of power to change your wardrobe into something that will last. If more brands promote this idea and more customers purchase pieces from these timeless collections, we will be well on our way to reducing the effects of the fashion supply chain! 

An infographic showcasing VETTA, a 5-piece capsule collection emphasizing eco-friendliness.

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