Fast fashion, how exactly does it affect sustainability and the fashion industry? Fast fashion is the revolving door of trends. Companies are constantly coming up with “new and exciting” lines to keep up with the ever constant demand. Consumers take part in this cycle, they are on top of the latest output of the fashion industry. Every season, for example, has a new line than the last. Different color jackets each with their own cut for the fall or winter can be an example of the ever changing designs that go out onto the racks. As consumers, we are convinced we need to purchase a new set of clothes to keep up with the trends and the need to look our best, whether it is casual, out on the town, or for business.
Collings, Kat. "18 Trends We're Totally Over-Are Any Hiding in Your Closet?"WhoWhatWear. N.p., 24 Jan. 2014. Web. 06 Aug. 2016.