There are so many materials that industry and consumers use daily that are made from petroleum: plastics; nylons; and fiberglass. Lately, bio based alternatives have been up and coming. These days businesses can buy durable plastic-like industrial materials without petroleum-based polymers. Consumers can buy grocery bags, cups, forks and spoons that act like plastic but are biodegradable and compostable. There are even soft, washable fabrics that seem like nylon but are made of plants and biodegrade. Even Reebok is working on a shoe made out of corn based materials. Reebok has begun manufacturing a shoe made from non-food source corn stalks and hopes to begin selling the shoes by fall of 2017.
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| From Reebok's video ad about its new Cotton + Corn initiative of making shows from "things that grow." |
Reebok’s head of Reebok future Bill McInnis says "With product development, we’re using materials that grow and can be replenished rather than the petroleum-based materials commonly used today." Yet it is tailored to meet the same demands athletes have of other Reebok shoes. "When the product hits the market, we know our consumers don’t want to sacrifice how sneakers look and perform," McInnis said.
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