Wednesday, May 5, 2010

Blu Ray Disc

This article explains Planned obsolescence and how it was popularized in the 1950’s and how it’s a big trend in the Electronic Market. This article was written in January 2010 and it states that DVD players will be replaced by Blu-Ray Disc in 5 to 7 years. So that means that millions of homes will be replacing their DVD players with the next best thing. Yet, how long will Blu-Ray Disc stay ahead of the technology curve? Five to 10 years, or just long enough for the numbers to show that enough people have bought Blu-Ray Player so they will have to upgrade to the next best thing.

“And with advertising and marketing in the CE industry firmly lined up behind Blu-ray Disc — when was the last time you saw an ad or a commercial for a standard DVD player? — I find it highly unlikely that anyone whose DVD player dies is going to rush out and buy another DVD player. Instead, they're going to buy a Blu-ray Disc player, in accordance with Brooks Stevens' contention that the reason those DVD players died in the first place was a carefully orchestrated move by the CE industry to instill in the consumer "the desire to own something a little newer, a little better, a little sooner than is necessary."

If you are a rebel to keep the dying DVDs and DVD players take note that manufactures of DVD products have put into measures to force you to switch to the next best thing out of annoyance. The scratches, smudges or even the durability of a DVD are very low. This is done on purpose so that you have to buy a new copy or in a deeper thought for you to wait for the better and improved DVD….or Blu-Ray Disc.

“The same goes for DVD software. Manufacturers could have put a protective layer on DVD to prevent scratching or other damage, but failed to do so, citing the extra cost. How many of DVDs purchased 10, seven, even five years ago are still playable, particularly in households with children (or adults who like to have a cocktail or three while watching classic film noir)?”

We could all imagine the tons of the plastic and electronic waste is would create!

Ryan Flitcroft

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