Saturday, April 9, 2011

What is Greenwashing?

Greenwashing is a term that is used to describe the practices of companies that claims to be “green” through their marketing but in fact they are not totally “green”, they just do some practices that minimize environmental impact. Energy companies are a good example for greenwashing as they claim to have “green” technology for not green business. British petroleum (BP) is one of the largest oil companies in the world, they spent huge amount of money for marketing companies to promote that their “green” practices. Although they might appear as having green practices but their business is not good for the environment or “green”. The July, 2010 oil spill incident in the Gulf of Mexico explains that their practices are not “green” even if they claim to be.

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