by Lindsay PembertonPatagonia has begun a marketing campaign that would blow the minds of almost every CEO in the corporation world: they are encouraging people to repair their products instead of buying new. They even have a repair program with instructions on how to ship your products in for repairs. Yes, it costs a fee to send the clothing and items in for repairs, but it's much less than the original cost of the items themselves. If you have any Patagonia clothing, check out the link below for ways to ship in your items for repair or to even repair it yourself. Patagonia is reducing planned obsolescence one coat at a time.