Friday, August 12, 2011

The 2030 Challenge

What is the 2030 Challenge?
Architecture 2030 is a U.S. based, non-traditional and flexible environmental advocacy group focused on protecting the global environment by using innovation and common sense to develop, and quickly implement, bold solutions to global warming. The organization was founded by Edward Mazria in 2003 in response to rapidly accelerating climate change. Locally, nationally and globally, Edward Mazria and Architecture 2030 have been responsible for reshaping the debate surrounding climate change and global greenhouse gas (GHG) emissions by identifying the ‘Building Sector’. Data from the U.S. Energy Information Administration illustrates that buildings are responsible for almost half of all greenhouse gas emissions annually; globally, the percentage is even greater. What I find intriguing is Architecture 2030's mission statement which is to create, and quickly respond to, opportunities that shape the dialogue and address the crisis situation surrounding the ‘Building Sector’ and its contribution to global warming. It's clear that they have a great marketing scheme and campaign. Let's hope the 2030 Challenge is an success!

For more information and to checkout their website, go to
By Cathlean Ravinski

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