Our creativity for solutions involving the environment are more often produced from documented facts and government protocols. I think it's safe to say that through our modern technology, our ability to cast a wider communication net.
I think the tool of music and in particular rap music, is a framework of creativeness that could be viewed as representational re-description. Though simple, and at times not very rhythmic, Captain Charles Moore uses music and rap as a way to attract the message to possibly a younger generation.
Developing a social consciousness on environmental issues is a process of creating resonance with as many age groups and racially diverse populations as possible.