Monday, December 7, 2015

Where it Counts: Mass Consumption as a Vehicle for Change

     While it is all well and good that we push our legislators to draft laws prohibiting the use of microbes in products, it also goes without saying that our legislative process takes time to work (to put it gently).
     That being said, what can be done by us, the average citizens, to have maximum impact on this issue? Simply put: take revenue from the corporations. These products, proven harmful to the environment, have remained on the shelves because they have proven profitable to the companies manufacturing and selling them. If the products in question were to suddenly become less profitable, it stands to reason that companies will begin re-evaluating their product line in order to keep profits up.
     Imagine if every individual currently using cosmetic products that contain microbeads were to change to another product. That would be a huge hit to profits for some of the companies in question. There are any number of alternative exfoliants on the market, both chemical (especially facial scrubs containing salicylic acid, such as this one from Clean & Clear) and natural (such as this one from St. Ives) and simply selecting those over whatever cleaner you may be using can make just as much impact on this issue as pressuring your local government.
     At the end of the day, the game comes down to what makes the most money, and if we, the concerned public simply make alternatives more profitable, it becomes much simpler to affect the change we want to see in corporate America.

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